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Calatrava, Englund, Odling and Ohman (2024a, October 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time-12638
Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581
Haglund and Wiren (2023a, October 05). The New Marketing Renaissance. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/the-new-marketing-renaissance-12180
Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you
Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19
Baker and Mitchell (2000a, November 01). Integrated marketing communications. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/integrated-marketing-communications
, A. (1999a, March 01). Revue Française du Marketing 1999 (N. 173/174). ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-173-174-
Martyn, J. D. (1989a, September 01). Resourcing the marketing research capability. ANA - ESOMAR. Retrieved February 09, 2025, from
https://ana.esomar.org/documents/resourcing-the-marketing-research-capability
De Schrevel and Claeys (1989a, September 01). A well designed decision support system proves to be essential for an effective marketing information system. ANA - ESOMAR. Retrieved February 09, 2025, from