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Research papers

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
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Citation

Fernandez Ayala, P. (2024a, April 24). Editorial. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/editorial-12364


Videos

Robotics in AgTech

Collaborating with robots to create healthy food from a biodiverse environment for sustainable living.

Catalogue: Congress 2023
Author: Arend Koekkoek
Company: Pixel Farming Robotics
October 5, 2023
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Citation

Koekkoek , A. (2023a, October 05). Robotics in AgTech. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/robotics-in-agtech


Videos

My Sex, My Way!

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...

Catalogue: Congress 2023
Authors: Oana Stroie, Tania Page
Company: Toluna
September 27, 2023
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Citation

Stroie and Page (2023a, September 27). My Sex, My Way!. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/my-sex-my-way-12214


Videos

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
Companies: Snap Inc., Alter Agents
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167


Research papers

My Sex, My Way!

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...

Catalogue: Congress 2023
Authors: Oana Stroie, Tania Page
September 27, 2023
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Citation

Stroie and Page (2023a, September 27). My Sex, My Way!. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/my-sex-my-way


Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
×

Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit
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Citation

(2023a, April 24). Opening Keynote Presentation. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/opening-keynote-presentation


Videos

Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation
Author: Susana Sosa Aiken
June 15, 2016
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Citation

Sosa Aiken, S. (2016a, June 15). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america


Magazines

Research World (October 2015)

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and...

Catalogue: Research World 2015
Author: ESOMAR B.V.
October 15, 2015
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Citation

B.V., E. (2015a, October 15). Research World (October 2015). ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/research-world-october-2015-