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Research papers

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar
Company: KANTAR TNS Malaysia
June 15, 2015

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Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar
Company: KANTAR TNS Malaysia
June 15, 2015