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Research papers

Linking marketing decisions with consumer decision making

This paper expands on recent findings from cognitive psychology and related disciplines and argues that market researchers need to move their emphasis from understanding consumer perceptions and generalized motivations to a much more specific...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Alastair Gordon
September 19, 2004
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Citation

Gordon, A. (2004a, September 19). Linking marketing decisions with consumer decision making. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/linking-marketing-decisions-with-consumer-decision-making