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Research papers

Listening to social media from a B2B2C perspective

This paper gives insight into B2B-specific business requirements and how the application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers within the B2B2C...

Catalogue: Online Research 2010: E-Universe
Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter
Companies: HYVE, Symrise AG
October 19, 2010