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Research papers

Listening to social media from a B2B2C perspective

This paper gives insight into B2B-specific business requirements and how the application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers within the B2B2C...

Catalogue: Online Research 2010: E-Universe
Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter
Companies: HYVE, Symrise AG
October 19, 2010
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Citation

Hück, Jonas, Grünhagen and Lichter (2010a, October 19). Listening to social media from a B2B2C perspective. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/listening-to-social-media-from-a-b2b2c-perspective


Research papers

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Steffen Hück, Michael Bartl
Company: HYVE
November 19, 2009
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Citation

Hück and Bartl (2009a, November 19). A human centred innovation approach. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-human-centred-innovation-approach


Research papers

Netnography research

Online conversations in web forums, blogs and other 'user generated content' platforms are a valuable source for gaining unobtrusive Consumer Insights. A new method to analyze this user generated content is Netnography. The Netnography method...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert
Company: HYVE
February 11, 2009
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Citation

Bartl, Hück and Ruppert (2009a, February 11). Netnography research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/netnography-research