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Research papers

Rulemaking or playmaking?

A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant...

Catalogue: Online Research 2010: E-Universe
Authors: Felix Koch, Nick Coates
October 19, 2010

Research papers

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe
Authors: Claudia Suárez-Gapp, Frank Hofmann
Companies: Nielsen, Nestlé
October 19, 2010

Research papers

CSI Berlin

Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...

Catalogue: Online Research 2010: E-Universe
Author: Kees de Jong
Company: Research Now SSI
October 19, 2010

Research papers

I want my MySpace!

One of the most fascinating cultural phenomena in the past decade, MySpace, is using research as a cornerstone of their plan to reinvigorate and reenergize their brand and audience. This paper discusses how integrated deprivation methodology was...

Catalogue: Online Research 2010: E-Universe
Authors: Alison Bryant, Lauren Christensen
October 19, 2010

Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010

Research papers

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010

Research papers

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe
Authors: Charles Pearson, Vicki Kateley
October 19, 2010

Research papers

Online action research

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...

Catalogue: Online Research 2010: E-Universe
Author: Josephine Hansom
Company: GfK
October 19, 2010

Research papers

Mobile location based research

Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...

Catalogue: Online Research 2010: E-Universe
Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden
Company: Vision Critical
October 19, 2010