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Research papers

Cross media consumption and adequate media strategies

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.Analyzing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Giordano Giordani, Rolf Müller
June 16, 2004