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Research papers

Local retailers counter multinationals

In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Tomás Drtina, Evzen Pospisil
June 15, 1997
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Citation

Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/local-retailers-counter-multinationals