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Research papers

East meets West?

In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Nicola Evans, Lili Tomlinson
June 15, 1993
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Citation

Evans and Tomlinson (1993a, June 15). East meets West?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/east-meets-west-


Research papers

What do women want?

The countries of Central Eastern Europe are evolving very fast: how different are they from each other and from the West? Are differences culturally rooted, or driven by specific national circumstances? This paper discusses some data from a recent...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Carla Millar, Christine Restall
June 15, 1993
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Citation

Millar and Restall (1993a, June 15). What do women want?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/what-do-women-want-


Research papers

The changing face of the Czechoslovak consumer 1988 - 1992

The subject of this paper is the process of evolution undergone by Czechoslovak consumers between 1988 and 1992. The development of expectations together with achieved realities of the Czechoslovak population in terms of living standards and patterns...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Mia Bartonova, Jana Bérová
September 1, 1992
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Citation

Bartonova and Bérová (1992a, September 01). The changing face of the Czechoslovak consumer 1988 - 1992. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-changing-face-of-the-czechoslovak-consumer-1988---1992


Research papers

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
September 1, 1992
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Citation

Kwiatkowski and Olszewski (1992a, September 01). Consumer expectations in an emerging market. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/consumer-expectations-in-an-emerging-market


Research papers

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Karl-Georg Herbert
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992
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Citation

Herbert, K. (1992a, June 15). The challenges for agricultural market research in the united Germany. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-challenges-for-agricultural-market-research-in-the-united-germany