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Research papers

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism
Author: Günter Lott
June 15, 1967
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Citation

Lott, G. (1967a, June 15). The German tourism . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-german-tourism-


Research papers

The use of Telpex by creative men in an advertising agency

My paper especially deals with the second stage in the advertising cycle, "Creative development". When it is the researcher's job to assess rough campaigns in order to stimulate new creative ideas and eliminate creative errors. Telpex is the...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Günter Lott
June 1, 1966
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Citation

Lott, G. (1966a, June 01). The use of Telpex by creative men in an advertising agency. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-use-of-telpex-by-creative-men-in-an-advertising-agency