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Research papers

Storytelling with international millionaires

This paper is the story of how UBS, their global advertising agency Publicis and Spring looked at the rarefied world of High Net Worth Individuals, using innovative storytelling research to understand the key relationship dynamics that drove them....

Catalogue: Congress 2008: Frontiers
Authors: Sarah Hamburger, Patricia Lawry
September 26, 2008
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Citation

Hamburger and Lawry (2008a, September 26). Storytelling with international millionaires. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/storytelling-with-international-millionaires