Resources Library by ANA

Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place?  These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...

Catalogue: Congress 2008: Frontiers

Authors: David Palmer, Paul Stamper

Company: KANTAR TNS Malaysia

September 26, 2008

How Disney bridges the multi-cultural divide

Disney sought to solidify its cultural relevancy and apply proven methods to hardwire the voices of their African American guests into the very fabric of their resorts. In 2006 after launching the Ebony Perspectives Community, a small, private, and...

Catalogue: Congress 2008: Frontiers

Authors: Paul Caswell, Manila Austin

Companies: Communispace Corporation, The Walt Disney Company

September 26, 2008

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers

Author: Stephen P. Needel

September 26, 2008

Marketing research in 2038

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something...

Catalogue: Congress 2008: Frontiers

Author: Teddy Langschmidt

September 26, 2008

Assessing shifts in shopper purchase behaviour

Nearly one decade into the 21st century, we have witnessed a seismic shift in how consumers gain access to and leverage information and each other. While the digital impact has been felt across many industries and sectors, one of the most profoundly...

Catalogue: Congress 2008: Frontiers

Author: Philip C. Bonanno

Company: The Leading Edge

September 26, 2008

Virgin USA

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests on the applicability of a brand to a wide range of...

Catalogue: Congress 2008: Frontiers

Authors: Julie Peters, Melanie Appleby, Sue LaRue

Company: Nunwood

September 26, 2008

Learning to win

Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...

Catalogue: Congress 2008: Frontiers

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

September 26, 2008

Improving health through research with impact

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies they use to treat those patients. The careful development of research surveys and...

Catalogue: Congress 2008: Frontiers

Authors: Peter Everett, Tom Holman, Jonathan Lough, Melissa Hatty, Colin Jevons, Jim Irving

Company: UltraFeedback

September 26, 2008

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers

Author: Alexander V. Shashkin

Company: Online Market Intelligence (OMI)

September 26, 2008