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Research papers

Business opportunities in an unexplored market

The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....

Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Alvarez and Cabral (2017a, June 15). Business opportunities in an unexplored market . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/business-opportunities-in-an-unexplored-market-