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Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012


Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Preriit Souda, Will Goodhand, Tom Costley
Company: KANTAR TNS Malaysia
June 15, 2015


Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015

Research papers

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
March 1, 1976

Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: David Holmes
Company: KANTAR TNS Malaysia
June 15, 1983

Research papers

Planning effective press campaigns

The state of understanding of the effects of print advertising is not as clearly developed as that for TV. This reflects the much more complicated nature of press exposure and the difficulties which that in turn presents for looking at advertising...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Gordon Pincott
Company: KANTAR TNS Malaysia
June 15, 1991