You searched for: "*"

The results has been filter on Authors containing Namita Mediratta.
ANA has found 7 results for you, in 97 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016

Research papers

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Namita Mediratta, Evan Kodra, Rana El Kaliouby, Pankaj Jha
Company: KANTAR TNS Malaysia
May 13, 2014

Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019

Videos

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016

Videos

The chance of a lifetime

What happens when a business hasn't shown either growth, or profit, for 10 years?This is the story of a business that was totally given up on. Teams working on it were busy trying to move to other businesses. Morale was non existent.One single piece...

Catalogue: Congress 2015: Revelations
Author: Namita Mediratta
June 15, 2015

Research papers

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way
Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan
Companies: KANTAR TNS Malaysia, Unilever
September 22, 2009