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Focus group fails: How to save the humans (and the brands)

F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Gabriela McCoy
Company: Bacardi
June 18, 2020

Videos

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Pavi Gupta
June 11, 2020

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The power of storytelling in sports

The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Renata Policicio
June 11, 2020

Videos

Digital friendships in the time of COVID-19

In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration of the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Maria Silvanskaya
June 11, 2020