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Research papers

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
August 31, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, August 31). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality-


Research papers

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Jasper Scheir, Sjoerd Koornstra
Company:
October 1, 2015
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Citation

Scheir and Koornstra (2015a, October 01). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words


Videos

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere
Company:
June 15, 2015
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Citation

Koornstra, Scheir and Depoortere (2015a, June 15). Contextual actions speak louder than words. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/contextual-actions-speak-louder-than-words-8419


Videos

The first neuro against smoking (NAS) project in UAE

Neuro Against Smoking (NAS) is the world’s biggest international neuro study dedicated to health issues. The study aims at understanding the impact and effectiveness of anti-tobacco warnings presented on cigarette packs using neuroscience....

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Fatima El-Khatib
Company:
June 15, 2015
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Citation

El-Khatib, F. (2015a, June 15). The first neuro against smoking (NAS) project in UAE. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-first-neuro-against-smoking-nas-project-in-uae