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Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973

Research reports

Qualitative research into packaging for Jif Lemon Juice

Although Jif still has a dominant brand share in thisexpanding market, over the last two years there has beenconsiderable loss of share for Jif to the competitivebrands.The specific objectives of the research therefore were:1. To assess respondents'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Qualitative research into Texan fun packs

Rowntree Mackintosh is interested in exploringthe market for fun-size multi-packs. They havedeveloped a small size Texan Bar together withwrapper design and pack outer. The objectivesof the research reported here were to examine:1. Usage of and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research on liquid soap

The research was required amongst consumers involvingtesting of the product in- home and also testing out theproduct concept and various descriptions of and informationabout it. In order to position responses, attitudes towardshandwashing and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973

Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973