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Research reports

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012
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Citation

B.V. et al. (2012a, November 28). Celebrating change. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/celebrating-change


Research papers

When worlds collide

This presentation explores the likelihood that advertising will travel successfully from one country to another, with a specific focus on the impact of cultural differences between Latin American countries. The ongoing hypothesis is that while Latin...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Jorge Alagon, Nigel Hollis, Gabriel Castellanos
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Alagon, Hollis and Castellanos (2010a, May 21). When worlds collide. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/when-worlds-collide


Research papers

The myth of the invincible global brand

Companies face a strong imperative to take their brands global. Confronted by shareholders demanding continually increasing returns, managers often look for growth in new markets abroad when their brand shares have leveled off at home. Consequently,...

Catalogue: Latin America 2008
Authors: Jorge Alagon, Nigel Hollis
Company: KANTAR TNS Malaysia
May 13, 2008
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Citation

Alagon and Hollis (2008a, May 13). The myth of the invincible global brand. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-invincible-global-brand


Research papers

Smelly business

This presentation is as much about the value of memory as the value of a smell.-Does the memory of coffee brewing really cause someone to write Folger's on their shopping list rather than Maxwell House?-Does the memory of the smell of fries cooking...

Catalogue: Fragrance 2007
Author: Nigel Hollis
Company: KANTAR TNS Malaysia
November 14, 2007
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Citation

Hollis, N. (2007a, November 14). Smelly business. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/smelly-business


Research papers

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Nigel Hollis, Susan Blank
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Hollis and Blank (2000a, November 01). Streaming media on the Web. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/streaming-media-on-the-web


Research papers

Understanding, measuring and using brand equity

This paper reports on the results of a development program aimed at using survey research data to place a financially related value on the consumer based equity of brand images and associations. We will document the empirically derived theories...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Paul Dyson, Andy Farr, Nigel Hollis
Company: KANTAR TNS Malaysia
June 15, 1996
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Citation

Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity