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Research papers

Changing equity of brand labels: The Asia Pacific perspective

This paper outlines the current status of private label in Asia and predicts the future of both brand and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Seonaid Anderson, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
September 14, 2003

Research papers

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002
Authors: Geoffrey Pickens, Helen Passingham-Hughes
Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia
December 1, 2002

Research papers

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Laurent Zeller, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
November 1, 2000

Research papers

A method for market segmentation using continuous datasets

This paper attempts to address the issue of how continuous research can be brought to bear on the segmentation process. This paper will assess how segmentation currently works, particularly in terms of the relationship between continuous and ad hoc...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Authors: Helen Passingham-Hughes, Judith Passingham
June 15, 1997