Resources Library by ANA

Media Metrics

Catalogue: Latin America 2024

Author: Claudia Sciarretta

Company: PepsiCo

April 24, 2024

Hispanics across the Americas

Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values,...

Catalogue: Latin America 2020 - Insights Festival

Authors: Roberto Ruiz, Rachel Bonsignore

Companies: GfK, Univision Communications Inc.

October 19, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 15, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 14, 2020

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019

Authors: Rob Sanders, Peter Laflin

Companies: Twitter, Join the Dots InSites Consulting, Jaywing

November 10, 2019

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019

Authors: Rob Sanders, Peter Laflin, Martin Bryant

Companies: Twitter, Join the Dots InSites Consulting, Jaywing

November 10, 2019

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez

Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres

Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition

Author: Jonathan Bohm

June 27, 2019