You searched for: "*"

The results has been filter on Authors containing Stephen P. Needel.
ANA has found 12 results for you, in 183 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This paper will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research perspective, its...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
October 1, 2015
×

Citation

Needel, S. P. (2015a, October 01). Path to purchase. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/path-to-purchase


Videos

The path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
×

Citation

Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-path-to-purchase


Research papers

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
September 26, 2013
×

Citation

Needel, S. P. (2013a, September 26). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea--8086


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
×

Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-


Research papers

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers
Author: Stephen P. Needel
September 26, 2008
×

Citation

Needel, S. P. (2008a, September 26). Where has all the science gone?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/where-has-all-the-science-gone-


Research papers

What's the future of category management?

It is our opinion that the category management initiative, as a whole, has not unfolded as we had expected 15 years ago. With the benefit of hindsight, it is unlikely that it would proceed in such a fairytale fashion.The road to adoption of category...

Catalogue: Retail 2007
Author: Stephen P. Needel
February 19, 2007
×

Citation

Needel, S. P. (2007a, February 19). What's the future of category management?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/what-s-the-future-of-category-management-


Research papers

When good researchers go bad

Consumer insights has become the catch-phrase of the new millennium in market research. This presentation suggests that the emphasis on insights as opposed to research can produce shoddy research with poor insights.After a series of examples of...

Catalogue: Consumer Insights 2005
Author: Stephen P. Needel
November 15, 2005
×

Citation

Needel, S. P. (2005a, November 15). When good researchers go bad. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/when-good-researchers-go-bad


Research papers

Can you reduce product assortment?

A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction.This paper presents a series of case studies...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Stephen P. Needel
April 19, 2005
×

Citation

Needel, S. P. (2005a, April 19). Can you reduce product assortment? . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/can-you-reduce-product-assortment-


Research papers

Advances in category management research

In this paper the genesis of category management and the research techniques that have been applied against this area are considered. We generally find a disconnect between the application of findings from traditional research to category management...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Bill Bean, Stephen P. Needel
Company: PepsiCo
September 22, 2002
×

Citation

Bean and Needel (2002a, September 22). Advances in category management research . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/advances-in-category-management-research-