You searched for: "*"

The results has been filter on Authors containing Thomas Kopf.
ANA has found 1 results for you, in 737 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The role of virtual shopper research in category management

This presentation describes recent attempts to use virtual reality components for studying market effects of new category management-driven initiatives in retail settings. Virtual shopping systems today offer intriguing opportunities for a flexible...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Thomas Kopf, Bernhard Treiber
October 26, 2003
×

Citation

Kopf and Treiber (2003a, October 26). The role of virtual shopper research in category management. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-role-of-virtual-shopper-research-in-category-management