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Research papers

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
Companies: Colgate-Palmolive, Human8
November 19, 2024
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Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight-


Videos

Collaboration to win: Agile insights approaches

Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of...

Catalogue: Latin America 2020 - Insights Festival
Authors: Renata Bendit, Sara Rodriguez
Companies: Toluna, Colgate-Palmolive
October 19, 2020
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Citation

Bendit and Rodriguez (2020a, October 19). Collaboration to win: Agile insights approaches. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/collaboration-to-win-agile-insights-approaches


Videos

Beyond numbers (Spanish)

Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018
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Citation

Abramson, C. (2018a, May 14). Beyond numbers (Spanish). ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/beyond-numbers-spanish-


Research papers

Beyond numbers

Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
March 13, 2018
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Citation

Abramson, C. (2018a, March 13). Beyond numbers. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/beyond-numbers


Case studies

Panel research contributions to product portfolio management: A case study

This paper presents a case study to illustrate how research based on consumer panels can go beyond its conventional applications in new product performance tracking and market share predictions to facilitate strategic decisions in the area of product...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: S. V. Nathan, Raka Garg
Company: Colgate-Palmolive
June 15, 1994
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Citation

Nathan and Garg (1994a, June 15). Panel research contributions to product portfolio management: A case study. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/panel-research-contributions-to-product-portfolio-management


Research papers

Advertiser feedback

Not only must we evaluate the national mass appeal channels, but local market channels and potentially the hundreds of special appeal channels. We also, I suggest, need to change our perspective from evaluation of the transmission carrier to the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994
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Citation

Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/advertiser-feedback


Research papers

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Richard S. Wilson, Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994
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Citation

Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/the-challenge-of-continuous-improvement-the-integrated-data-source-approach-to-market-research


Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

This paper examines advertiser and agency perspectives on single source data. The authors present a method of evaluating different single source systems based on the informational need for which each service was designed to address. The "focal point"...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Joseph C. Philport, Roger E. Godbeer
Company: Colgate-Palmolive
June 15, 1992
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Citation

Philport and Godbeer (1992a, June 15). In-home scanning and people meters: Information enhancement or respondent overload?. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/in-home-scanning-and-people-meters-information-enhancement-or-respondent-overload-


Research papers

Global branding and segmentation: Everything old is new again

This paper discusses the experiences of a major multi-national country with global branding, in general, and the market research aspects, in particular. It focuses on specific research programs developed to address global marketing issues relevant to...

Catalogue: ESOMAR Congress 1989
Author: Elana M. Hudak
Company: Colgate-Palmolive
September 1, 1989
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Citation

Hudak, E. M. (1989a, September 01). Global branding and segmentation: Everything old is new again. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/global-branding-and-segmentation-everything-old-is-new-again