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Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020
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Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture