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Webinars

Doing more with less

During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them...

Catalogue: Webinars 2020
Authors: Michaela Charette, Michael Edwards, David Oladejo
Companies: Dig Insights, McDonald's Corporation
September 3, 2020
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Citation

Charette, Edwards and Oladejo (2020a, September 03). Doing more with less. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/doing-more-with-less-11475


Research papers

How reliable are portfolio tests?

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
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Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests?. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-


Research papers

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
×

Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests? (German). ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-german-