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Videos

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
October 1, 2024
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Citation

Blades, Reyes and DAbreu (2024a, October 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/the-latam-airlines-story-12614


Videos
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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/seeing-the-light


Videos
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Citation

Blades, F. (2024a, July 31). Creative Catalyst QA. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/creative-catalyst-qa


Videos
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Citation

Blades, F. (2024a, July 25). Creative Catalyst. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/creative-catalyst


Videos

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/alchemy-


Videos

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/the-marketing-impact-score


Videos

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Fiona Blades, Ana Alvarez
Company: MESH Experience
June 15, 2013
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Citation

Blades and Alvarez (2013a, June 15). Sustainable research. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/sustainable-research