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Videos

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
November 19, 2024
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Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight--12691


Videos

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
November 19, 2024
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Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/growth-by-doing-good--12709


Videos

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today-12684


Videos

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Company: Tracism
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future-12715


Videos

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...

Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
November 19, 2024
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Citation

Pearce and Ryan (2024a, November 19). Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/feeling-our-way-meaningfully-deciphering-feelings-to-unlock-creativity-12686


Videos

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024
Authors: Rajeswari Bonala, Noopur Sharma
November 19, 2024
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Citation

Bonala and Sharma (2024a, November 19). Let?s Meet for a Drink (or Not, Im Busy Online). ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/let-s-meet-for-a-drink-or-not-i-m-busy-online--12716


Videos

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
November 19, 2024
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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact-12687


Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india--12698


Videos

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel-12713