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Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Author: Bipin Mundhwa
December 4, 2017
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Citation

Mundhwa, B. (2017a, December 04). Indian TV industry. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/indian-tv-industry-9208


Videos

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bart Langton, Pascal Bourgeat
Company: Ipsos MRBI
December 4, 2017
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Citation

Langton and Bourgeat (2017a, December 04). Big Data, AI, machine learning and behavioural science. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/big-data-ai-machine-learning-and-behavioural-science-9202


Videos

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
November 7, 2017
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Citation

Taylor and Rout (2017a, November 07). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem-9126


Videos

Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons. In the 21st century, new scientific sources emphasize that what we know about how people decide may be challenged (Kahneman, 2011). A number of behavioral...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
October 30, 2017
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Citation

Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups--9113


Videos

From village to Virtual Reality

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....

Catalogue: Congress 2017: Visionary
Author: Hannah Surabhi
October 26, 2017
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Citation

Surabhi, H. (2017a, October 26). From village to Virtual Reality. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/from-village-to-virtual-reality


Videos

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary
Authors: Dany Vinh, Layhour Sao
Company: Kantar
October 26, 2017
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Citation

Vinh and Sao (2017a, October 26). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies-9108


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017
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Citation

Swinton, R. (2017a, June 15). MENAP and the rise of person-centric measurement not audience measurement. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/menap-and-the-rise-of-person-centric-measurement-not-audience-measurement