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Research papers

Developing a volume estimation procedure for new agrichemicals

The Agrochemical division of Monsanto in Europe were looking to develop a means to evaluate their new herbicides in terms of their likely volume potential in the market. Research International was briefed to adapt a simulated test market procedure...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Dany Theunens, Stafford Crossman
June 15, 1988