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We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...
The questions posed by delegates , both in the working groups and in the final session on Saturday morning, fell into five main groups: these are summarised below, with the answers given by the authors.
In the present state of the art of econometrics, it is not possible to quantify or validate the relationships sketched at the macro level. Data on certain of the other relationships point in certain directions and so we have some knowledge of how one...