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Research papers

Focus group research: A misunderstood history

The presentation traces the origination and development of focus groups from the methods beginning in 1941 at the hands of Robert Merton of Columbia University, New York.Attention is given to the intellectual ethos from within which focus groups...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: David E. Morrison
November 5, 2003

Research papers

Researching the future of communications in the UK

The social and technological changes which are under way in Britain, as in most developed countries, have direct implications for commerce and government. The increasing ease of access to new information technologies may well lead to radically...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Michael Svennevig, David E. Morrison, Sheila Byfield, Robert Towler
June 15, 1996

Research papers

A new approach to old questions

The method, described at some detail in the paper, can be briefly summarised as having people act as their own editor. After being shown selected audio visual stimulus respondents are provided with transcripts, still photos, and actual programme...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Brent Macgregor, David E. Morrison, Michael Svennevig
December 1, 1995

Research papers

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison
May 1, 1994

Research papers

The question of quality

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Michael Svennevig, David E. Morrison
June 15, 1990