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Research papers

Marketing for public radio in competition

The paper consists of two parts. The first one describes the quantitative use of radio on the basis of representative surveys in Germany. According to topical data radio listening in the eastern part of the country is significantly higher than in the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Josef Eckhardt
June 15, 1993
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Citation

Eckhardt, J. (1993a, June 15). Marketing for public radio in competition. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/marketing-for-public-radio-in-competition