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Research papers

A lesson for the European Monetary Union?

China, with 1.2 billion people and 300 million television households, is fast becoming one of the largest advertising markets in the world. In early 1996 China had approximately 107 different television ratings surveys and there was little hope of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Justin Cahill
Company: KANTAR TNS Malaysia
June 15, 1998