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Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023
Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera
April 25, 2023

Research papers

Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023
Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera
Companies: BRAIN Research, General Atlantic
April 25, 2023

Research papers

An ocean of brands

As markets evolve it is becoming more difficult for brands to differentiate. They are competing in the same ocean, with sharks and species as dangerous and aggressive as they are. Brands with a strong emotional link will be at the top of its...

Catalogue: Latin America 2008
Authors: Laura Ruvalcaba, Deborah Elkes
May 13, 2008

Research papers

Teens, tweens and rings (Spanish)

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.To achieve this, two different research studies were conducted. A framework of qualitative studies (16...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Laura Ruvalcaba, Ruth Reyes
Companies: Brain - Brand Investigation S.A. de C.V.,
October 24, 2004

Research papers

Teens, tweens and rings

The basic objective of this research is focused on the world of youth and young adults (aged 12 - 25 years) in Mexico, their lifestyles and habits.To achieve this, two different research studies were conducted. A framework of qualitative studies (16...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Laura Ruvalcaba, Ruth Reyes
Company: Brain - Brand Investigation S.A. de C.V.
October 24, 2004