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Research papers

Will the public ever accept a truly portable passive meter?

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. This paper describes an experiment to see if many of these...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Lee Weinblatt, Avery Gibson
June 16, 2003

Research papers

Passive audience measurement

Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lee Weinblatt
June 15, 1998

Research papers

The potential for broadcast audio signal codes

This paper discusses the potential of a multi-media single source data base containing audience estimates collected with passive persons meters which detect audio encoded material and product purchase. "Real world" tests are discussed. Technical...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
June 15, 1996

Research papers

The multimedia wearable passive meter

Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lee Weinblatt
May 1, 1994

Research papers

A presentation of the TV, radio and print applications of the first intermedia personal meter

The intermedia watch has been discussed since 1987 and it was often seen as a myth. However, the production of a wearable passive device for recording television, radio, and print audiences is finally ready for a technology demonstration. This...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Lee Weinblatt, Stephen A. Douglas
June 15, 1992