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Research papers

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
June 15, 1993

Research papers

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
September 1, 1992

Research papers

Researching Central and Eastern Europe

This paper sets out to argue the case for undertaking basic, benchmark research into media and marketing issues in the countries of the former Soviet Union and its Eastern European satellites. With the rapid pace of economic, political and social...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Michael Svennevig, Michel Olszewski
June 15, 1992

Research papers

Evaluating the potential of interactive systems

The authors believe that there is considerable potential for residential viewdata, including interactive services, in the UK, and that the leading role of market research function in Club 403 allowed immense progress to be made. Communication of this...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Ronan Knox, Michel Olszewski
June 15, 1985