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Research papers

Building best in class insights capabilities

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...

Catalogue: Asia Pacific 2019
Authors: Charisma de Jesus, Tony Li
May 22, 2019
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Citation

de Jesus and Li (2019a, May 22). Building best in class insights capabilities. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/building-best-in-class-insights-capabilities


Research papers

Automated website synthesis and uncertainty reasoning for customer preference management

This paper describes an application of automated website synthesis and uncertainty reasoning for customer preference management (CPM), particularly in the context of web-based customer relationship management (CRM). Stated preference elicited by...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Tony Li, Siu-wai Leung, Andy Kung, Tommy J. Tang, Kai-fai Wong, Siu-Ki Leung
Company: Acorn Organization Limited
January 26, 2003
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Citation

Li et al. (2003a, January 26). Automated website synthesis and uncertainty reasoning for customer preference management. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/automated-website-synthesis-and-uncertainty-reasoning-for-customer-preference-management