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Research papers

Models of the effects of advertising

An aggregate, numerical model is proposed to assess the effects of advertising. It is intended as an aid to advertisers and to an advertising agency. The main decisions it assists are about the size and allocation over time of the advertising budget,...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Simon Broadbent
June 15, 1982

Research papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Karl-Friedrich Holm
June 15, 1982

Research papers

Measuring the possible sales returns from retail linear displays (French)

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean Bigant, Antoine Pillet
June 15, 1982

Research papers

Experiment on a consumer computer communication system (French)

Interactive videotext is a system enabling the user to obtain information by telephone, this being connected to an information-providing service by means of a small terminal with screen and keyboard. The procedure is interactive in that it implies...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Jacques Bertrand, Marianne de Souza
June 15, 1982

Research papers

Classifying undecided voters in pre-election surveys

Due to the potential impact and significance of the undecideds and the widespread use of telephone surveys, it became imperative that an improved technique be developed which would result in a reliable forecast of the likely voting patterns of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Frederick Wiseman, I. Fenwick, J. W. Becker, J. Heiman
June 15, 1982

Research papers

The pessimism with technology (German)

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982

Research papers

Saving energy with lighting systems

This report gives a short description of a two-step survey executed in July 1981 and January 1982 with two target groups - firms and population. Two statement-batteries - nearly the same for the two target- groups - one for the attitude to the...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Werner Till
Company: GfK
June 15, 1982

Research papers

Translation by computer of open ended responses

It is necessary in a multilingual survey to ensure the comparability of the data, no matter in which language it was collected. For purely closed-ended (multiple-choice) questions this is moderately straightforward, and depends largly on an accurate...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ian D. K. Kelly
June 15, 1982

Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982