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Research papers

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005
Author: Takashi Kondo
Company: INTAGE HOLDINGS Inc.
March 13, 2005
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Citation

Kondo, T. (2005a, March 13). Creating a win-win relationship by maximizing both manufacturer sales and retailer profits. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/creating-a-win-win-relationship-by-maximizing-both-manufacturer-sales-and-retailer-profits


Videos

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Humphery Chen, Junichi Ichiba
Company: INTAGE HOLDINGS Inc.
December 4, 2017
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Citation

Chen and Ichiba (2017a, December 04). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience


Videos

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Yoshida and Hoshi (2016a, June 15). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend-


Research papers

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi, Ayusawa and Sugino (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/reading-the-tea-leaves


Research papers

Product launch decision testing and demand forecasting using virtual store shelves

Along with customer probes, simulated shelf testing is a method of launch decision testing for new products. It is an excellent method from the standpoint of measuring the relative power of a new product vis-a-vis competing products, and its...

Catalogue: Asia Pacific 2004
Author: Ayumi Higaki
Company: INTAGE HOLDINGS Inc.
March 28, 2004
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Citation

Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/product-launch-decision-testing-and-demand-forecasting-using-virtual-store-shelves


Research papers

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
November 16, 2016
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Citation

Yoshida and Hoshi (2016a, November 16). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend--8906


Webinars

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021
Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair
Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.
October 25, 2021
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Citation

Li, Anantachai, Stananonth and Nair (2021a, October 25). Growing together. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/growing-together


Videos

Myths VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Anantachai, D. (2016a, June 15). Myths VS facts. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/myths-vs-facts


Research papers

Stairways of value

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.The analysis results included are based on a customer database from a retail chain, and application...

Catalogue: ESOMAR Technovate Conference 2003
Author: Naoki Takahashi
Company: INTAGE HOLDINGS Inc.
January 26, 2003
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Citation

Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/stairways-of-value