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Five million individuals and a single minded vision

Leveraging psychology principles, applied behavioral science, cultural activation to herd the individually-minded rule-breaking Kiwis to unite against Covid-19

Catalogue: Vision and Values 2021
Author: Colleen Ryan
Companies: Clemenger BBDO, TRA
October 25, 2021
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Citation

Ryan, C. (2021a, October 25). Five million individuals and a single minded vision . ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/five-million-individuals-and-a-single-minded-vision-