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Research reports

Future prospect for automatic beverage vending

Since the peak of 1973, there has been a decline in the rateof installation of beverage vending machines in the U.K.Growth in the U.K. economy will be depressed during theforeseeable future, and with levels of investment runningat a low ebb, vending...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 8, 1975
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Citation

, C. (1975a, August 08). Future prospect for automatic beverage vending. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/future-prospect-for-automatic-beverage-vending


Research reports

Qualitative consumer research on Gancia Spumante

The objectives of this research were as follows: 1. To provide up-to-date information on drinkers'and potential drinkers' attitudes to sparklingwines and champagne;2. To assess perceptions and feelings about Ganciawithin attitudes to the market as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 10, 1975
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Citation

, C. (1975a, July 10). Qualitative consumer research on Gancia Spumante. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/qualitative-consumer-research-on-gancia-spumante


Research reports

Qualitative research into advertising developments for Noilly

Masius, Wynne-Williams and D'Arcy MacManus Ltd. are currentlyin the process of developing a new advertising campaign forNoilly. Accordingly, consumer research was needed in orderto provide information which would be a useful input fordevelopment....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Qualitative research into advertising developments for Noilly . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-noilly-


Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Quantitative consumer appraisal of Polaris carbonated drinks

Cadbury Schweppes Limited is currently progressingProject Polaris which is concerned with the developmentof high-quality carbonated drinks, positioned as anew sophisticated range of drinks for adults. The research was required into the levels of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Quantitative consumer appraisal of Polaris carbonated drinks. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/quantitative-consumer-appraisal-of-polaris-carbonated-drinks


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Report on qualitative research on carbonated drinks

Beechams Products have developed a new, low calorielemon carbonated drink as an addition to the PLJrange.The research reported here sets out attitudes to thisproduct amongst slimmers and weight watchers bothusers and non-users of PLJ and to one group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on carbonated drinks. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-carbonated-drinks


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research reports

Qualitative research report on three new 'top deck' test commercials

Doyle Dane & Bernbach Ltd., have produced three animaticversions of television commercials for Top Deck to followthe 'Diver' campaign.The objectives of the new campaign are to create a clearidentity for Top Deck. The target market for Top Deck is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials