Resources Library by ANA

Discriminant analysis

Discriminant Analysis Models are very similar to regression models, but differ in one important respect. In Discriminant Analysis the key variable of interest Y is now categorised (eg, Buyer = 1, Non-buyer = 0) rather than being continuous like...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

February 14, 1995

The index method

In this paper, a classification method (the index method) is proposed which aims to discriminate between members of two groups (e.g. buyers and non-buyers). The index method is compared with two-group discriminant analysis which is a standard and...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Company: Philips International

June 15, 1984

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Venxatakrishna V. BeIlur

June 15, 1984

Perspectives of the building society market (German)

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

Perspectives of the building society market

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

Discriminating analysis of qualitative data inputs

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Jean-Marie Bouroche, A. Le Roux

August 28, 1977

Discriminating analysis of qualitative data inputs (French)

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Jean-Marie Bouroche, A. Le Roux

August 28, 1977

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Gilberto Valentini

June 15, 1972

Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French)

Commercial activity is no longer considered as having to apply to the entire population, but rather addresses itself to a clearly-defined sector which is given the name of "target consumers". It will at once be appreciated that a knowledge of the...

Catalogue: ESOMAR Congress 1966

Author: Claude Matricon

September 1, 1966