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Videos

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019
Author: Laura Galecki Andrade
April 8, 2019
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Citation

Galecki Andrade, L. (2019a, April 08). El paso de la Habana (Portuguese). ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/el-paso-de-la-habana-portuguese-


Research papers

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
November 16, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, November 16). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets-8914


Research papers

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ!Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
November 16, 2016
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Citation

Gruhn and Klaer (2016a, November 16). The walking Z. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-walking-z


Videos

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
June 15, 2016
×

Citation

Gruhn and Klaer (2016a, June 15). The walking Z. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/-the-walking-z


Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016
×

Citation

Harrison, Skouras and Pierpoint (2016a, June 15). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets