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Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019

Videos

Know when to art, know when to science

Marketing has come a long way. And while there's no doubt all the science and technology has made marketing smarter, has it made it better? I'm not so sure. We need to remember that marketing will always be more art than science; marketing is a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Brent Smart
May 13, 2018

Magazines

Revue Française du Marketing (Avril 2011)

Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2011

Magazines

Revue Française du Marketing 2002 (N. 186)

Les deux premiers articles ont ceci de commun qu'ils portent sur desobstacles majeurs auxquels le marketing se trouve aujourd'hui confronté.Le premier obstacle est la situation de crise. Les auteurs, LaurentHermel et Albert Louppe se livrent à...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2002

Research papers

The evolution of marketing

The future evolution of marketing seems destined to expand beyond the confines of the selling of goods and services. The energies and skills used to manage the abstractions of added values will probably be extended to encompass social and ethical...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Mary Goodyear
September 1, 1999

Magazines

Revue Française du Marketing 1997 (N. 164)

Un second numero special, et vos nombreux articles a venir permettront de remplir les blancs et peut-être de completer cette approche un peu systématique par deux autres angles d'attaque: -Les secteurs ou le marketing montre des tendances...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 1997

Research papers

Analysing relationship between advertising and marketing data

This paper describes the structure and main features of a tool aiming at understanding the role played by advertising within the marketing environment. A special focus is on the question how explanatory variables are selected and related according to...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Claudio Conti
November 11, 1996

Magazines

Marketing and research today (August 1991)

For over thirty years the marketing discipline's self-concept has been dominated by 'the marketing concept' - the conviction that the purpose of the organization is to 'create satisfied customers'. In fact, the real purpose is control and when looked...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
August 1, 1991

Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984