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Research papers

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet
November 14, 2007
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Citation

Fournier and Yvert-Blanchet (2007a, November 14). Likeability, liking is not enough. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/likeability-liking-is-not-enough


Research papers

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook
Author: Ken Baker
September 1, 1998
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Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data


Research papers

The study of preferences in market research

This paper outlines the conventional techniques of testing preferences; it suggests that, quite apart from technical discussions about the advantages of one or other preference testing method, when more than one preference dimension is brought into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jack G. Field
August 1, 1967
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Citation

Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-study-of-preferences-in-market-research


Research papers

Measuring the impact of communication

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
June 15, 1959
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Citation

Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/measuring-the-impact-of-communication


Research papers

Factor analysis in market research

Comment on Mr. Ehrenberg's paper: "Factor analysis in market research".

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Leonard F. Smith
June 15, 1959
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Citation

Smith, L. F. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-49