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Research papers

Market Research in North America

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006;...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Laurence N. Gold
September 22, 2002

Research papers

From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages. Marketing, however, has hardly changed. How...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Sid Simmons, Danielle Pinnington
Company: Incite Marketing Planning
September 22, 2002

Research papers

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
September 22, 2002

Research papers

Can CRM work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Sungmi Chung, Mike Sherman
Company: McKinsey & Company
March 17, 2002

Research papers

No successful CRM without MRC

The essence of analytical CRM consists in learning from past customer interactions to improve future actions. The data that is collected can be later analysed to illustrate all important aspects of the customer interaction process. In the past, most...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Author: Thomas Liehr
Company: KANTAR TNS Malaysia
March 17, 2002

Research papers

Global market research in the Internet age

The rapid pace of globalization is placing extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Raymond C. Petit, Robert W. Monster
February 3, 2002

Research papers

Database marketing research

The world of fact-based consulting has become very crowded of late. While marketing researchers may once have felt like they represented the voice of the consumer in a business world ignorant of true customer needs, marketing research today is but...

Catalogue: ESOMAR Net Effects 5 2002
Author: Andrew Elder
February 3, 2002

Magazines

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2002

Research papers

New economy, new marketing, new research

This Conference addresses the future of Market Research and what we can do to enhance our role in these new times when so many areas are being redefined.

Catalogue: Latin America 2001
Author: José Ignacio Wert
May 1, 2001