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Research papers

Research papers

Research papers

Aspects of agricultural marketing

The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy;...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David H. Pickard, Howard Biggs
June 15, 1976

Research papers

How farmers adopt new ideas

The paper attempts to answer the questions - are farmers 'different' as an audience for persuasive communication? and do any differences impose a radically different approach and methodology on the communicator? The basis of the paper is consciously...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David H. Pickard
June 15, 1985