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Research papers

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Karl-Georg Herbert
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992

Research papers

Farmers' reactions to new environmental challenges

In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Karl-Georg Herbert, Andreas Lettmann
Company: Produkt + Markt GmbH & Co. KG
June 15, 1994